Sr. Director, Product Marketing

Job Title: Sr. Director of Product Marketing

Location: Remote OK (2 days on-site if living within 31 miles of Tustin, CA or Austin, TX).

Pay: $165k to $180k

Job Type: Full-tim

Introduction:
New American Funding (NAF) is a nationwide mortgage lender committed to helping individuals and families achieve their homeownership goals. We are seeking a strategic and results-driven Senior Director of Product Marketing to join our dynamic team. This experienced leader will oversee a team of product marketers and collaborate cross-functionally to bring new platforms, products, programs and partnerships to market.
The ideal candidate is a seasoned marketing leader with deep mortgage industry knowledge and a proven ability to lead integrated, data-driven marketing strategies that accelerate revenue growth and establish category leadership.

Key Responsibilities:

•Own the development and execution of product marketing strategies across a portfolio of technology-enabled lending solutions and digital mortgage products.
•Manage target persona development, customer segmentation, and value-based messaging for tech-enabled mortgage solutions (e.g., POS, LOS, data automation tools).
•Collaborate with Product Management on roadmap communication, market validation, and go-to-market readiness.
•Partner closely with product, sales, revenue ops, and customer success leadership to align GTM plans and customer experience, track and report on product marketing KPIs, adoption metrics, and campaign performance.
•Lead a high-performing team of 4-6 product marketers (SMEs in their respective business verticals: mortgage products, strategic partnerships, affiliates); mentor and scale team capabilities to match company growth.
•Set clear goals, prioritize initiatives, and lead through ambiguity.

Qualifications:

•Bachelor's degree in marketing, Business, or a related field required; MBA or equivalent advanced degree preferred.
•7-10 years of progressive experience in product marketing, with at least 3–5 years in a senior leadership role.
•Proven success building and executing go-to-market (GTM) strategies for SaaS or platform-based products.
•Data-driven mindset with strong comfort around KPIs, adoption metrics, and business case development.
•Working knowledge of the mortgage industry, including products, compliance requirements and the loan lifecycle (e.g. LOS/POS platforms, underwriting).
•Experience using tools such as Salesforce, Marketo/HubSpot, Google Analytics, Tableau, and mortgage industry platforms like Encompass, Blend, or Total Expert.
•Familiarity with compliance, risk, and regulatory considerations in financial product marketing (e.g., RESPA, UDAAP, FCRA).
•Exceptional written and verbal communication skills, with the ability to clearly articulate product value to both technical and non-technical stakeholders.
•Strong executive presence and ability to present to the C-suite, boards, or large lending partners.
•Demonstrated ability to manage and mentor high-performing product teams to meet ambitious goals with speed and quality.

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