Manager, Lead Acquisition

Position: Lead Acquisition Manager

Location: U.S. Remote

Pay: $75K - $100K/yr D.O.E. plus annual bonus

Summary: New American Funding (NAF) is a nationwide mortgage lender dedicated to providing tailored home financing solutions to borrowers across the United States. We are seeking an experienced and driven Manager, Lead Acquisition to oversee day-to-day performance operations, manage strategic vendor relationships, and drive growth across our lead generation and live transfer channels. This role requires a detail-oriented professional with a strong background in performance marketing, call center operations, and data-driven account management.

Essential Duties and Responsibilities: 

Account Management

• Execute established processes for vendor onboarding, compliance, and ongoing management.
• Maintain accurate monthly Insertion Order (IO) records in alignment with executive directives.
• Schedule and manage recurring vendor meetings and clerical account duties.
• Support campaign and provider launches by translating executive instruction into timely execution.
• Build and sustain vendor relationships grounded in professionalism, transparency, and industry knowledge.

Reporting & Lead Performance

• Monitor daily lead delivery performance using pre-established reports to identify anomalies and delivery gaps.
• Collaborate with internal contact center teams to align on lead volume expectations and key campaign indicators.
• Ensure campaign scheduling adherence, including time-of-day, day-of-week, and holiday delivery windows.
• Assist in lead optimization strategies with leadership and analytics teams.
• Contribute to the evolution of reporting tools and insights.

Budgets & Growth

• Participate in monthly budget allocation across lead providers.
• Track and manage a live inventory of providers, pricing, and available leads.
• Support growth initiatives by identifying scalable opportunities and inventory gaps.

Sales & Business Strategy

• Leverage vendor connections to gain competitive insights.
• Works with leadership to deliver insights and potential solutions to sales
• Provide actionable intelligence and recommendations to leadership and sales teams.
• Contribute to strategic discussions and help implement forward-thinking initiatives.

Live Transfer Channel

• Utilize experience in call center operations and attribution methods to improve live transfer workflows.
• Assist in optimizing tracking processes and improving performance metrics.
• Scale live transfer capacity through refined systems and operational enhancements.

Job Competencies / Qualifications:

• 5+ years of account management experience, specifically within performance marketing and lead acquisition.

• Proven experience managing accounts with significant monthly budgets.

• 1+ years optimizing lead-to-sale conversion within the home lending or financial services industry.

• Solid understanding of the lead-to-revenue lifecycle.

• Familiarity with home-lending products and regulatory requirements.
• 2+ years experience collaborating with call center teams and supporting telephony infrastructure.
• Proficient with data environments, lead posting/API systems, and attribution models.
• Advanced CRM experience and ability to manage lead/account systems efficiently.
• Strong analytical and reporting skills using tools such as Excel, Google Sheets, Looker, or similar platforms.
• Exceptionally organized, detail-oriented, and collaborative.
• Proven ability to manage 10+ active accounts simultaneously with a high degree of professionalism and responsiveness.

Other Duties: This job may require frequent sitting or standing for long periods of time. This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.

Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.

[EOE/M/F/D/V. Drug-free workplace.]

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.

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